America’s First Consumer Product Incubation System for the Farm and Feed Industries
RESOURCE & INCUBATION CENTER FOR START‑UP AND EMERGING BRANDS
FROM OUR COMMUNITY OF SALES BROKERS
An Amazing World of Retail Opportunities
Farm Supply
Hardware
Agriculture
The Bridge for
Intros into Farm and Feed
The Core Farm and Feed (and Related Channels such as:
- Farm Supply Stores
- Irrigation Supply Stores
- Garden Centers
- Hardware Stores
- E-Commerce
- Auto Parts Stores
- Outdoor Retailers
- Western Wear Stores
- Farm Cooperatives
- Pet Retailers
- Agri-Supply Stores
- Feed Stores
- Lumber Stores
- Sod Dealers
The Founders of the Farm and Feed Incubation System
Our Mission
To deliver the tools and resources that help consumer brands create, launch, and thrive, alongside the support of our matchmaking and informational networks.
We are committed to providing a comprehensive pathway for brands at every stage — from initial concept development to strategic market entry — fostering innovation, accelerating growth, and connecting brands with the right partners, retailers, and opportunities to maximize success.
- Manufacturing
- Area Partners
- Incubation
- Events
- Sales
- Marketing
Matchmaking Tools:
We are continuing to create new matchmaking tools for brands (of all-sizes) starting with Broker Manager (search and find sales brokers), Expo Manager (search the best trade associations to join and the best trade shows to participate in), and In-Store Manager (find in-store marketing and merchandising resources).
Broker
Manager
Expo
Manager
In-Store
Manager
Retail Formats (Channels)
The Conzumables (Co-Packing Network / Contract Manufacturing Alliance) Team are Pioneers and Experts in the Retail Format (Channel) Part of the Consumer Product Business:
Em-Bark/Pet Retail Group/Farm and Feed Network Retail Channels
Farm Supply Stores
Retail establishments that provide a wide range of agricultural products, including feed, tools, fencing, and equipment for farmers, ranchers, and rural homeowners.
Feed Dealers
Businesses specializing in selling livestock and pet feed, often catering to farmers, ranchers, and breeders with bulk grain, supplements, and specialty nutrition products.
Hardware Stores
Retail stores offering tools, building materials, home improvement supplies, and often a selection of farm-related equipment for DIY and professional use.
Agriculture Supply
Businesses that provide essential farming products such as seeds, fertilizers, pesticides, irrigation systems, and fuel equipment for crop and livestock management.
Lumber Stores
Retailers specializing in wood products, including framing lumber, plywood, fencing materials, and other building supplies for contractors, farmers, and DIY enthusiasts.
Farm Elevators
Facilities that store and process bulk grain, often serving as distribution points for farmers to sell their harvested crops before transport to processors or markets.
Farm Cooperatives
Member-owned organizations that provide agricultural products, services, and market access to farmers, often focusing on shared resources and bulk purchasing power.
Nurseries
Businesses that cultivate and sell plants, trees, flowers, and gardening supplies, catering to landscapers, gardeners, and commercial growers.
Western Wear Stores
Retailers specializing in cowboy boots, hats, jeans, and work apparel, catering to ranchers, farmers, rodeo participants, and Western lifestyle enthusiasts.
Related E-Commerce
Online marketplaces and retailers that sell agricultural, pet, outdoor, and farm-related products, providing convenience and broader access to niche goods.
For Our Incubation System Clients:
🔍 Initial Inquiry & Intake
- Collect brand background, product concept, and founder vision.
- Submit intake forms or pitch decks for review.
✅ Preliminary Screening
- Assess alignment with incubator focus areas (e.g. food, beverage, pet, health).
- Check for red flags in viability or commitment.
💡 Business Model & Value Proposition
- Evaluate uniqueness and scalability of the product offering.
- Clarify target customer, pricing, margin, and selling proposition.
📊 Market & Competitive Analysis
Research current trends, category size, and emerging competitors. Determine white space and validate demand assumptions.
⚙️ Product & Technical Feasibility
- Assess formulation, production methods, and scalability.
- Identify co-manufacturing or R&D needs.
📋 Regulatory & Compliance Check
- Determine whether product meets FDA, USDA, or other standards.
- Address organic, non-GMO, allergen labeling, or claims.
👥 Team & Organizational Assessment
- Review founder experience, key hires, and operational readiness.
- Identify gaps in leadership or execution capabilities.
💰 Financial & Funding Review
- Analyze startup capital, burn rate, and runway.
- Evaluate revenue forecasts, gross margin, and financial model.
🔖 Brand & Intellectual Property (IP) Evaluation
- Review logo, name, domain, and branding assets.
- Confirm trademark filings or IP risks.
🧪 Pilot Testing or Proof of Concept
- Assist with test markets, pre-sales, or small-batch launches.
- Collect customer feedback and revise MVP if needed.
🤝 Discussions with Funding Partners
- Prepare pitch materials and financials for investor meetings.
- Connect with angel groups, venture funds, or CPG-focused investors.
The Categories We Are Interested In:
